In today’s business environment, even the best of leaders need a heightened level of cross-cultural knowledge in order to evolve into true global leaders—including the skill sets to forge strong rapports with international clients, negotiate with international suppliers, build solid relationships with a multitude of cultural players and comfortably interact in the global arena.
Experts agree that effective interaction when approaching diverse groups requires the ability to understand and relate to cross-cultural norms; it is an essential skill set for success, resulting in:
- Revenue Leaps
- Increased Market Share
- Industry Dominance
- Worldwide Brand Recognition
Senior executives know they and other key decision makers must understand the mindset of today’s diverse pool of customers, suppliers and employees. Cultural gaps between western leaders and a myriad of emerging economies, including China and the Middle East, are increasingly apparent. Many multinational companies are increasingly reliant on international revenue streams and building solid relationships with foreign contacts in Africa, Europe, South America—as well as Asia and the Middle East.
How ready is your organization for an increasingly interactive global marketplace?
Successful leaders don’t only focus on factors driving a business, such as revenue and profit, but also on what is transpiring within the core of their organization. All well-managed organizations– from leading banks and highly rated hospitals to five star airlines and premier retailers–pay very close attention to the development of their most valuable internal resource: people. They view the professional development and cultural competence of their increasingly diverse sets of employees – and particularly their management team – as a key ingredient to building a thriving business.
Without a well-educated team and the subsequent skill set required to meet the needs of an evolving global economy, organizations eventually falter and decline. How can leaders prepare and position the organization to seamlessly transition to the next corporate chapter? Leaders must mentor and prepare a growing pool of potential leaders—many of whom have cultural backgrounds different than current leadership. Natural leaders have been influencing their followers for as long as they can remember. But, leaders and soon-to-be leaders also need skill development.
Beyond the C-Suite, Sales and HR Managers need development as well. The only way to get the manager your organization wants and needs is to help them develop the cross-cultural skill set necessary to effectively manage their diverse department and staff.
Skill sets related to:
- Culturally Based Communication Styles
- Role of Fluency
- Societal Perceptions of Hierarchy
- Differing Cultural Approaches to Problem Solving
- Conflicting Norms for Decision Making
Here are some typical OUTCOMES from one of Bill’s Culturally Intelligent presentations
- Leaders learn how to strategically create strong multicultural organizations
- Leaders learn how to leverage cultural abilities in the global marketplace
- Leaders learn global social etiquette– topics to avoid and how to avoid gaffes
- Managers learn to communicate more clearly and effectively with their teams
- Managers learn to respectfully lead and unify diverse teams
- Employees/ Association members learn how to build relationships with cultures different than their own.
- Employees/Association members learn how to build meaningful relationships with diverse sets of clients, suppliers and peers
- Audience members gain strategies to overcome cross-cultural hurdles
- Audience members acquire a process for building stronger teams and a more inclusive organization
Keynotes and Workshops
What Makes Bill Sinunu Unique as a Professional Speaker?
- An expert in the field of Cross-Cultural Communication – who happens to be a phenomenal speaker
- Knowledge accumulated through a lifetime of travel and meeting hundreds of executives and dignitaries around the world.
- Decades of experience in the airline industry – he was instrumental in building JetBlue’s customer focused and employee friendly culture.
- Focused on quality. His presentations are carefully customized to maximize impact, meet your specific needs and exceed your expectations.
- Best-Selling author of several books, including “Living Without Borders”, “Sales Evolution”, “HR Evolution” and “Western Culture”. He can relate to any business role in any and all departments.
- Approachable and warm, Bill is often seen answering questions and mingling with audience members following his presentation
Bill Sinunu provides expert guidance to corporations and associations eager to leverage an evolving global marketplace. There are four featured two-hour seminars Sinunu finds most popular with corporate clients; however, all workshops are customized to meet the specific needs of the client.
One of the greatest cultural contrasts in international business is between eastern and western ways of operating. Attendees will learn how to bridge gaps between:
- Direct and Indirect Communicators
- Levels of Fluency
- Formal vs. Informal Expectations
- Hierarchical Perceptions
- Decision Making Styles
This two-hour program will analyze the relational impact from:
- Chinese Collectivism vs. American Individualism
- Chinese Social Strata vs. American Equality
- Chinese Relationship Priority vs. American Information Priority
- Chinese Circular Thinking vs. American Linear Thinking
- Chinese “Seeking The Way” vs. American “Seeking The Truth”
- Chinese Relationship Building vs. American Relationship Building
- Chinese Formality vs. American Informality
- Chinese Limited Authority vs. American Full Authority
- Chinese introductions vs. American Proposals
- Chinese Endurance vs. American Impatience
In addition, attendees will learn cultural etiquette and protocol expectations, the art of appropriate gift giving and the significance of color selection.
The Power of Consistency:
How to Establish Industry Leading Standards through Cross-Cultural Focus Groups – Developed for Employees in Multicultural Organizations and Global Divisions
It’s no secret; focus groups promote innovation, camaraderie and can lead to Global Best Practices. The key to success: Inclusive focus groups must be culturally sensitive in order to be effective. Facilitators must consider factors such as communication styles, levels of fluency, participation levels, and perceptions of hierarchy. As the International Association for Contract and Communicative Management infers, cross-cultural group dynamics, when facilitated respectfully, boost morale and create stronger teams.
The patented We Are 1 Model, developed and facilitated by Bill Sinunu, maximizes input and derives excellence from cross-cultural workforces.
The We Are 1 Model:
W – Who are the participants?
E – Encourage Dialogue
A – Acknowledge Hurdles
R – Restructure
E – Enact the Plan
1 – One Team Moving Forward
This program will help your diverse cohort:
- Identify industry leading practices
- Develop consistent protocols
- Provide clear organizational expectations and goals
- Build camaraderie and unify teams
Workplace Leaders Know How To Effectively Navigate the Four Primary Cross-Cultural Communication Hurdles – Developed for HR Leaders
An article in The Harvard Business Review communicated it clearly and distinctly– the ability to understand and overcome the four primary hurdles to cross-cultural communication is an essential skill for effectively managing people in today’s interactive global marketplace.
The innovative HR Evolution program provides insights for understanding and overcoming the four primary cross-cultural barriers highlighted below:
- Cross-Cultural Communication styles
- Fluency Challenges
- Perceptions of Hierarchy
- Conflicting Norms for Decision-Making
This program will help HR managers:
- Effectively manage multicultural teams
- Attract industry talent
- Build meaningful and respectful rapports with diverse sets of applicants, employees and peers
- Better understand organizational challenges facing cultures different than their own
- Devise a strategy to create a more inclusive department/organization
Each participant receives a signed copy of Bill Sinunu’s book, HR Evolution: Cultural Vision for Workforce Leaders
How to Build Dynamic and Rewarding International Relationships – Developed for US Marketing/ Sales Managers
Sales leaders need the cross-cultural knowledge and skill sets required to identify, establish and expand profitable revenue streams. The seminar will develop and build an intercultural communication skill set specifically designed for international sales personnel. The ability to understand and relate to cross-cultural norms and business practices is as an essential component for success in emerging markets.
This program will help sales executives:
- Understand when and how to “pitch” non-western cultures different than their own
- Strategically build relationships with an array of cultures different than their own
- Implement “safe behavior” or a universally accepted interactive skill set
- Avoid ethnocentric behaviors and costly cross-cultural gaffes
Each participant receives a signed copy of Bill Sinunu’s book, Sales Evolution: Cultural Vision for Strategic Leaders